Through cooperation with research institutions, organizations and businesses, GreeNudge will initiate, finance and promote research project that combine behavioural research with climate measures.

Gunhild A. Stordalen

The consequences of climate change are having– and to an even greater extent – will have dramatic effects on public health worldwide.

Harald Throne-Holst

It is crucial for consumer research to be represented if results are to be achieved through behavioural change.

Steffen Kallbekken

GreeNudge focuses on cheap and effective measures that have been ignored by others and that are capable of supplementing governmental climate policy.

Beate Nossum

GreeNudge is important because far too many of us are apathetic with regard to the climate crisis that is overshadowing us. We know so much and do so little.